Ghana’s Ambassador to The Netherlands, Her Excellency Sophia Horner Sam along with staff of the Ghana Embassy paid a working visit on the 8thof May 2018 to Dutch baking equipment company WP Haton. As part of the duties as an Ambassador, Her Excellency is undertaking series of visits to Ghanaian and Dutch businesses in The Netherlands. The purpose of these visits is to understand the barriers these companies may be facing with regards to Doing Business in Ghana and to provide support in order to improve the ease of doing business.
WP Haton is located in Panningen, Netherlands. WP Haton specializes in dough processing and a wide range of integrated and field tested systems. As a member the WP Bakery group worldwide, WP Haton manufactures and supply innovative concepts for automated dough processing.
During the visit, the Ambassador was given a presentation of the activities of the company’s global operations. It was mentioned that the company has existing business in South Africa and Kenya but not yet in West Africa. An intention was expressed to explore Ghana as a viable market in their bid to expand operations in Africa. As an experienced baker with a background in catering, Her Excellency expressed the importance of encouraging the use of local raw materials to support local farmers. She sighted cassava as a viable alternative to imported wheat flour which currently dominates the baking industry in Ghana.
Later in the visit, the Ambassador and her entourage were treated to lunch made up of baked goods produced in the factory with WP baking equipment. This was followed by a tour of the factory and its facilities such as the Bread Lab; a baking lab dedicated to improvements in baking processes and recipes. By the end of the visit it was clear that potential exists for WP Haton to take advantage of the new policies of the government of Ghana such as the 1 district, 1 factory, planting for food and jobs among others.
Her Excellency Sophia Horner-Sam will continue on her company visits in her tenure as ambassador to The Netherlands.